Market Shares of PepsiCo, Coca-Cola, Nestle Case Study - 17

foodstuff Shares of PepsiCo, Coca-Cola, Nestle - Case Study ExampleOne, it is able to paint a picture of where the industry is, and where the confederacy is versus competitors. In competitor analyses, marketplace shares supply a firm to size up what the strategies of competitors are, and what the company need to do in order to compete well with major players. Volume market shares also allow a company to be able to glean where the industry is headed if the company is making progress in increasing shares and profits, and similar other insights. Management can also keep track of how strategies affect the market performance of products and brands through tracking changes in market share by volume among other things (Czepiel and Karin, n.d. NetMBA, 2010 Chen, 1996).In merchandise, similarly, volume market shares information allow for situating brands and products within such context, to better track how well selling programs work in terms of improving the prospects and performance of such brands. Where market shares deteriorate, for instance, that is a sign that marketing strategies are not working, and/or that competitors are crafting and executing well on better marketing and telephone line strategies (Czepiel and Karin, n.d. NetMBA, 2010 Chen, 1996).If total revenues were$15.6 billion in 2006, then one market share load out of atomic number 6 equals $156 million in 2006. Given that total industry revenues will go up by 48.5 percent by 2011, total revenues by that time will be $23.166 billion. This translates to 2011 per market share point dollar mark equivalent of $231.66 millionThis information is relevant in marketing, because for one, data on per market share point revenues everywhere time, with the projections for 2011 included, allow for marketers to get a snapshot of how much the market will grow over time, and how fast the growth is.